Brightberry Marketing handled the marketing for the crystal river florida manatee festival in 2020.
our goal was simple: to promote incredible content that would drive locals and tourists to one of the largest annual florida festivals. this festival is important to the economy of crystal river, florida.
we used facebook as our main platform and only had 3 weeks to prepare. we did a facebook live, recorded a manatee boat tour commercial, and created content that we ad campaigned on facebook. we also OPTIMIZED the crystal river florida manatee festival website to traffic seo to their platform.
our contract stated to do two facebook lives, three pieces of content per week, and 2 ad campaigns. these were our results from this strategy and marketing implementation.
we created engaging, educating, and entertaining content that proved effective. our reach organically reachED over 20k! WITH PAID AD CAMPAIGNS, WE REACHED OVER 90K!
OUR FACEBOOK LIVES REACHED 10K THE FIRST VIDEO AND 7K THE SECOND. THIS IS WITHOUT PAID REACH!
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Between Dec 31-jan 18th 2020, we took the crystal river florida manatee festival Facebook insights to reaching over 90k locals and tourists that were interested in manatees.
We took the following count in those months from 5k to 7k.
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